Earth Day Canada (EDC), a national environmental charity founded in 1990, provides Canadians with the practical knowledge and tools they need to lessen their impact on the environment. In 2011, Mill Street Brewery, having an ongoing reputation as an environmental leader in the craft brewing industry, forged a formal relationship with Earth Day Canada.
In just three years our fundraising efforts have garnered more than $250,000 in support of Earth Day Canada. Our partnership with Earth Day Canada stems from a shared passion for what we do. We are honoured to once again team up with them on this campaign.
Currently we support more than 20 environmental groups. In addition to our “Pint for Planet” and “Lights Out” campaigns, our support of Earth Day Canada includes sponsoring the “Hometown Heroes Small Business Award” program. This program recognizes and celebrates environmental leaders who create meaningful community awareness and action. The winner receives a $10,000 charitable donation in support of their initiatives.
Mill Street asks you to join us for Earth Hour, Saturday Night March 29th. 50 cents from every pint sold at participating establishments during the entire day & night will be donated to Earth Day Canada. At 8:30 pm Mill Street Brewery will host “Lights Out with Mill Street” – candle lit parties that join the community in a symbolic environmental effort. Catch live acoustic performances over candle light by bands from Indie Week!
Following “Lights out” Mill Street will run a retail based fundraising drive in support of Earth Day Canada called “Pint for the Planet”. Every 6 pack of Mill Street beer sold in the LCBO from March 30th – April 26th will result in a 50 cent donation (and 10 cents per can!). Select retailers in Alberta and British Columbia will also have 50 cents for every 6 pack sold donated.